When you think about business development, it should be thought of as a marketing function. Our goals include brand placement, market expansion, new user acquisition and awareness.
In general, we will identify and create long term growth and profitability through three main activities: creating meaningful partnerships, establishing business in new markets and increasing the value of a current customer base.
Our team will engage internal resources along the way to ensure the company can meet the goals and expectations of a partnership.
You need to keep in mind that business development is a mix of sales, marketing, negotiations, networking, project management and contract review. That means we work with various business units throughout the company, all while being allowed to influence the growth and direction of your business based on current business and market trends.
Business development should be a core part of your business’ growth strategy.